​The concept of economic marginalization alone is not sufficient to provide an in-depth understanding of the dynamics produced by the popular Rif movement in Morocco since the tragic death of fishmonger Mouhcine Fikri, who was crushed in a rubbish disposal truck in November 2016. Therefore, this research utilizes the concept of collective memory in order to evaluate and understand the extent of frustration, indignation and apprehension felt by the youth towards state institutions, and their acute feelings of injustice, deprivation and social marginalization. This paper argues the failure of the Moroccan state to overcome the problem of Rif collective memory played an important role in impeding reconciliation with the central authorities, despite the efforts of the Equity and Reconciliation Commission in 2004.