This study examines levels of social individualisation in Tunisia, the extent to which it is expressed by social movements and individualist initiatives supporting the expansion of rights and freedoms in the presence of a firm societal demand or trend pushing in this direction. Based on the available quantitative and qualitative sociological data, it studies the extent of the relationship between indications of an expansion of the scope of social individuality in modern and contemporary Tunisian history on the one hand, and the ideological and intellectual conflicts and interactions that have developed because of these transformations on the other. This will allow a discussion about the stakes and proposals of the movements and associations demanding an expansion of the individual rights and freedoms available to Tunisians, and the nature of justifications presented to advocate for these demands in line with Islamic cultural-religious heritage and Western references.