This study aims to investigate the apparent stability of some inherited practices in Omani society, those that have maintained their presence despite the manifestations of social and cultural change witnessed by the systems and structures of society. The study took as an example the habit of daily fumigation and individual and collective frankincense with Omani frankincense. We relied in our research on field observation, dozens of spontaneous interviews, as well as on set of guided interviews with Omani men and women. The study related to a limited socio-geographical field that included the Governorate of North Batinah in the Sultanate of Oman. It focused on the great importance of frankincense incense in the Omani Society, studied its various uses, and examined Omanis’ social, cultural and religious perceptions that govern their daily and festive practices in using this natural product, whose trade was - along with oud, sandal, amber and many other products- crucial to the relations between Omani coastal cities and inland regions and between the Sultanate of Oman and the outside world.